Enduro photograph in the Fausto Oldrati section of the GORI book

Passion. Engineering. Evolution.

History
drives us
forward.

From Lambretta tuning to motocross and enduro motorcycles. A name born to turn passion into performance.

GORI / Heritage in motion

A culture, first and foremost

Understand an engine.
Imagine something more.
Then build it, test it,
and take on the next challenge.

GORI-tuned Lambretta, original heritage photograph
GORI Lambretta · Brand heritage archive

The origins / The first workshop

A small
workshop.
A big idea.

In the late 1950s, Giancarlo Gori and his father Vasco turned a workshop in Florence into a tuning laboratory. Lambretta scooters led the way. Racing opened up new horizons.

Explore the history
The 1950s The roots of a passion
that became a brand.

Motorcycles and creations

Designed
to leave a mark.

Explore the historic motorcycles

Cross Sachs 125

Motocross / 6-speed

1973

G81 MR 125

Enduro

1981

Il Piccino

Minicross / GORI archive

Archive
Fano Franceschi riding a GORI 500MX at Polcanto, authentic historic photograph
Fano Franceschi / GORI 500MX / Polcanto

Proven in competition

Character
is proven
on the track.

Motocross, enduro and hillclimb racing. Motorcycles and riders tell the story of GORI engineering across different terrain, disciplines and challenges.

Racing, riders and results

The brand today

History is
a starting point.
The urge to tune
is still here.

GORI Elaborazioni / Today

Passion.
Engineering.
Character.

Components, spare parts and tuning for Lambretta. Cylinder kits, crankshafts, exhausts and ignitions: GORI culture takes shape in today’s products.

GORI GP exhaust and crankshaft: advertising composition on a steel surface
GORI / Lambretta tuningInside the brand today ↗

Inside the GORI heritage

The images.
The evidence. The people.

Open the archive

The next
chapter.

Value a heritage. Make room for today’s engineering. Shape the brand’s direction with the same desire to go further.

The GORI vision