Historic GORI headlight and fork detail, from the brand's book

Vision / Heritage in motion

Character
guides us.

A history to discover.
An engineering culture to cultivate.
The desire to go further, in the character of the brand.

GORI / Vision
01

Understand
the heritage.

From tuning to racing motorcycles, GORI’s heritage reflects an ability to turn intuition into an engineering answer. Understanding it means recognising the work of its people, the value of testing and the character of the creations that built the brand.

02

Shape
the present.

GORI’s present takes shape in tuning and components for Lambretta. Cylinder kits, crankshafts, exhausts and ignitions: a range centred on engine knowledge and the passion of those who ride.

03

Build
with consistency.

The heritage and today’s activity give the brand a recognisable direction. Engineering, passion and a sporting attitude are the reference points for developing this identity while respecting its roots.

Consult the historical source ↗
1981 GORI G81 MX 125, photograph of the historic model
G81 MX 125 / 1981 / Model from the heritage archive

The starting point

A history
that calls for
movement.

GORI’s heritage belongs to a culture of making: observe, design and test. An engineering culture to understand, share and value.

GORI today